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The Hula Shirt

Regular price $55.00 Sale price $75.00

Unit price per 

A perfect late-summer button down from Steeltown. Crisp, vintage white cotton slub with a classic Hawaiian style STGC all-over pattern.

Easy 30 Day Returns

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You are welcome to exchange product for product, or store credit, within 30 days from purchase with original or email receipt. Alternatively, you may return products for a refund within 14 days from purchase with original or email receipt. Items must be unworn, unwashed, unused and have the original tags intact. Please note customer is responsible for shipping costs of online returns.

Helmets, headwear, grooming products, drinkware and sale items are all final sale.


All online orders placed on Mondays or Tuesdays will be packaged Wednesday and dispatched within 48 hours.

All online orders placed on Wednesday, Thursday or Friday will be packaged the same day and dispatched within 48 hours.
Keep in mind: We do not ship on Mondays and Tuesdays. We encourage upgrading to tracked shipping for international orders. We are unable to find packages in transit without tracking. There may be shipping delays due to Covid-19.



All packages imported to your country may be subject to customs, taxes or other fees. You are responsible for all applicable customs, duties, taxes and fees charged by your government. Any and all costs relating to address corrections, changes or redirects once the package has left the shop will be the customer's responsibility.


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Customer Reviews

Based on 4 reviews Write a review


A crisp late-summer button down from Steeltown

Limited to just 300 pieces


We've been working on the Hula Shirt for a while. As usual, we put a crazy amount of work into it. For us, a warm weather button down is all about the fabric. There's nothing worse that being out in the sun wearing a shirt that doesn't breath well, doesn't move with your body, and feels too heavy. That's why we had this vintage white cotton slub fabric woven just for us.

It's a medium weight cotton so it's crisp and holds it's shape but with 1% elastane woven throughout, it's also got just that right amount of flex. And because it's been garment washed, it's super soft and hangs the way a summer button down should.

Sizing runs small. Scroll down for fitting notes.


Once we got the slub injected cotton fabric just right, we moved onto the pattern overlay. We've created a lot of graphics over the years, and made a tonne of awesome graphic tees. But before The Hula Shirt, we'd never created a Steeltown pattern before. So we wanted to get it right.

The first iteration had only the hula girls and the palm trees. It definitely had some rad Hawaiian shirt vibes. But it still lacked a little bit of Steeltown. So we dove into our graphic repository and unearthed the STGC burning gas can. It fit perfectly and added that gritty city garage touch to a classic tropical pattern.


Unisex / Small to XX-Large
99% Cotton Slub 1% Elastane
Pre-washed & Pre-shrunk
Garment washed for softness
Designed in Canada
Made in Bangladesh

Get yer perfect fit:

The Hula Shirt runs SMALL.
If you want a tight muscle fit, take your normal size.
If you want a regular fit, go up a size.
If you want a super flowy fit, go up two sizes (trust us).
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