This is how we play. Twisting the throttle of an old rusty dirt bike as far as it'll twist. Always revving it high. Always aiming right for the puddles of mud. Brown water turning instantly to steam as it splashes violently against the raging-hot, forty-year-old single cylinder engine. Caked-on mud. Smile on face. Stains on clothes.
We make stuff tough enough to withstand abuse but affordable enough that it doesn't matter anyway.
Take this STGC Crewneck Sweater for instance. It's manufactured right here in Canada and it holds up to some pretty tough lifestyles. It's not a special occasion sweater. It's a daily. A classic. A favourite. Wear it. Stretch it. Stain it. Wash it. Wear it more. Live your life in it. Don't hold back. Aim for the puddles. Life is too short to not aim for the puddles.