The US auto industry in the mid-70s was a beast stumbling through a dark room, bleeding from a thousand regulatory cuts. Into this cultural void, the Ford Motor Company dropped a bomb. It wasn't a technological marvel or a horsepower monster. It was a sticker package. And it changed everything.
You smell it before you see it. It’s a specific cocktail of olfactory cues that transcends language and geography; a blend of unburnt high-octane hydrocarbons, stale beer and burnt rubber. Welcome to the Yokohama Hot Rod Custom Show.
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